Published On: Wed, Nov 11th, 2015

‘Relationship-based’ health plan debuts in Atlanta

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Tom Vanderheyden

ATLANTA, Ga. (OS) — Free clinic visits and heavy use of health coaches are part of the pitch made by a new insurance plan debuting in metro Atlanta saying it offers a different model, with a strong emphasis on primary care. Minneapolis-based Harken Health is launching in Atlanta and Chicago with some deep pockets behind it. Its main investor is health insurance giant UnitedHealth Group. Harken is opening six primary care centers in metro Atlanta, getting ready for its Jan. 1 start-up. The centers are located in Austell, Brookhaven, Decatur, Duluth, east Cobb County and Roswell. This accent on primary care and wellness reflects a new dynamic in health insurance brought on, in part, by the Affordable Care Act.

Source: ‘Relationship-based’ health plan debuts in Atlanta | Georgia Health News

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